News You Can Use

In our efforts to stay abreast of what's happening on the web site front we do a lot of reading. We frequently come across articles that are pertinent to our clients. Some of these articles talk about planning your web site, some are about search engine positioning, and others are just good information to have. We would like to share some of these articles with you. We hope you will find these articles as helpful as we do.

Strategic Web Site Planning

WebProNews - April 24th, 2001 - The Internet has finally evolved as an essential marketing tool. The latest figures estimate that 50% of American households have a computer. Most businesses use the Internet for some business related function. B2B marketing (business to business), CRM (customer relation management) and SCM (supply chain management) are the key areas of business related growth on the Internet.

Integrate E-Marketing into Your Overall Marketing Strategy

Not an easy job. Everyone has a different idea of how this works. First it is critical to understand the difference between Internet Marketing and conventional marketing.

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What Makes A Person Want To Come Back To Your Site?

WebProNews - May 1st, 2001 - According to Arthur Andersen, the highly regarded online information company:

The ratings were based from 0 to 100% with the higher the percentage, the more important the issue.

Interestingly, if your site is an online store, then the two most important factors to your vistors are:

The survey was conducted between March 30 and April 3, 1901, and is based on responses from 990 online users surveyed by Knowledge Systems & Research Inc.

How To Brand Your Web Site

WebProNews - May 1st, 2001 - ...The purpose of branding is to get people to recall your company/product/service from memory. The ultimate aim is to get people to trust you more than the competition, and to think of your Web site before they think of the competition's Web site.

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